Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

These Social Media Behaviors Are Turning Off Your Followers

These Social Media Behaviors Are Turning Off Your FollowersBe promotional, but not too promotional...August 31, 2016

It’s a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in point: posting too many promotions is considered the... READ MORE
TV Viewers Say OTT-Like User Interface Could Stem Cord-Cutting

TV Viewers Say OTT-Like User Interface Could Stem Cord-CuttingTV viewers want better content discovery options.

About half of TV content viewers are at least considering changing cable/satellite providers or canceling their service in the next 12 months, per results of a Digitalsmiths survey [download page] of more than 3,000 adults in the US and Canada. Pay-TV... READ MORE
CMOs Still Report Little Impact From Mobile & Social, But Expect Spending Growth

CMOs Still Report Little Impact From Mobile & Social, But Expect Spending GrowthMobile marketing isn't contributing to overall company performance, CMOs say. Maybe a budget hike would help?August 30, 2016

Chief marketing officers in the US remain bullish on the future of mobile and social media marketing, but they’re not so sure about the current impact on the bottom line. That’s according to the latest edition [pdf] of the biannual CMO Survey... READ MORE
CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.

CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.Increased use of analytics is linked to better ability to measure ROI performance.August 29, 2016

CMOs aren’t getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they’ve proven the long-term impact of their spending quantitatively, according to the latest CMO Survey [pdf] from Duke... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match