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TV Viewers Say OTT-Like User Interface Could Stem Cord-CuttingTV viewers want better content discovery options.About half of TV content viewers are at least considering changing cable/satellite providers or canceling their service in the next 12 months, per results of a Digitalsmiths survey [download page] of more than 3,000 adults in the US and Canada. Pay-TV... READ MORE
CMOs Still Report Little Impact From Mobile & Social, But Expect Spending GrowthMobile marketing isn't contributing to overall company performance, CMOs say. Maybe a budget hike would help?August 30, 2016Chief marketing officers in the US remain bullish on the future of mobile and social media marketing, but they’re not so sure about the current impact on the bottom line. That’s according to the latest edition [pdf] of the biannual CMO Survey... READ MORE
The Typical Millennial Age Range is Fairly Wide. Within It Are Varying Social Media Preferences.The 18-24 bracket is almost as likely to use Instagram every day as Facebook.There’s no consensus view of the Millennial age bracket, but most research simply describes them as being 18-34-years old (though that doesn’t seem to change from one year to the next!). But an 18-24-year-old might have a very different lifestyle... READ MORE
CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.Increased use of analytics is linked to better ability to measure ROI performance.August 29, 2016CMOs aren’t getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they’ve proven the long-term impact of their spending quantitatively, according to the latest CMO Survey [pdf] from Duke... READ MORE
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