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August 2016

These Social Media Behaviors Are Turning Off Your Followers

August 31, 2016

SproutSocial-Brands-Annoying-Actions-Social-Aug2016It's a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in point: posting too many promotions is considered the most annoying action taken by brands on social media. But at the same time, consumers say they need to see a product multiple times on social media before they'll buy it. Read more »

TV Viewers Say OTT-Like User Interface Could Stem Cord-Cutting

August 31, 2016

Digitalsmiths-Pay-TV-Content-Discovery-Cord-Cutting-Aug2016About half of TV content viewers are at least considering changing cable/satellite providers or canceling their service in the next 12 months, per results of a Digitalsmiths survey [download page] of more than 3,000 adults in the US and Canada. Pay-TV providers, whose subscriber losses are widening, could seem some benefit from releasing new functionality making content discovery easier, according to the research. Read more »

CMOs Still Report Little Impact From Mobile & Social, But Expect Spending Growth

August 30, 2016

CMOSurvey-Contribution-Mobile-Social-Company-Performance-Aug2016Chief marketing officers in the US remain bullish on the future of mobile and social media marketing, but they're not so sure about the current impact on the bottom line. That's according to the latest edition [pdf] of the biannual CMO Survey from Duke University's Fuqua School of Business. Read more »

The Typical Millennial Age Range is Fairly Wide. Within It Are Varying Social Media Preferences.

August 30, 2016

Fluent-Millennials-Most-Used-Social-Network-Aug2016There's no consensus view of the Millennial age bracket, but most research simply describes them as being 18-34-years old (though that doesn't seem to change from one year to the next!). But an 18-24-year-old might have a very different lifestyle and outlook than a 30-34-year-olds - and new research from Fluent [download page] suggests that social media preferences differ within the wider Millennial bracket. Read more »

CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.

August 29, 2016

DukeCMOSurvey-Measuring-Biz-Impact-Social-Mktg-Spend-Aug2016CMOs aren't getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they've proven the long-term impact of their spending quantitatively, according to the latest CMO Survey [pdf] from Duke University's Fuqua School of Business, a figure unchanged from 2 years ago. Read more »

No, Millennials Aren’t Ignoring Your Promotional Emails

August 29, 2016

Fluent-Promotional-Emails-Purchase-Influence-Aug2016There's been some buzz about the death of email among America's youth, but there's also data to contradict that notion. Here's one such stat, courtesy of a new Fluent study [download page]: Millennials (18-34) are 63% more likely than their older counterparts to say that promotional emails impact their purchase decisions most or all of the time. Read more »

This Type of Smartphone Ad Appeals Most to the Youngest and Oldest Users

August 29, 2016

Nielsen-Main-Reason-Taking-Action-Smartphone-Ad-Aug2016There may be more than 50 years separating them in age, but Generation Z (born 1996 and onwards) and the Greatest Generation (born prior to 1946) share at least one similar characteristic: their top reason for taking action on a smartphone ad. Indeed, recent Nielsen data shows that the generations bookending the adult age groups are both motivated most by ads targeted to what they're searching for. Read more »

How Companies Can Stop Customers From Leaving After A Data Breach

August 29, 2016

KPMG-Customer-Bank-Switching-Factors-Post-Breach-Aug2016Consumers believe that a data breach that exposes personal information is one of the most damaging scenarios possible for an organization's reputation. But it's not just a company's reputation that's affected: a new study from KPMG [pdf] finds that a sizable share of customers would leave a retailer following a data breach. Read more »

Top-Performing Enterprise Organizations Track These Components of the Customer Journey

August 26, 2016

EconsultancyIBM-Components-Customer-Journey-Analysis-Aug2016Keeping track of the customer journey has become more complicated in recent years with the proliferation of devices and channels, such that the ability to analyze the customer journey has become one of the most valuable conversion rate optimization methods. In fact, new research [download page] from Econsultancy in partnership with IBM suggests that 30% of enterprise companies in North America have mastered their understanding of the customer journey, with these top-performers averaging conversion rates more than double the rest. Read more »

Which Local Ad Channels Are Considered Useful, Annoying, and Influential?

August 26, 2016

AMGParade-Local-Media-Ad-Channels-Aug2016Local media users in the US tend to view print ads as more useful than annoying, but aren't quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are among the most positively viewed ads, with 52% seeing them as useful compared to just 6% finding them annoying. Read more »