It’s a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in point: posting too many promotions is considered the most annoying...
About half of TV content viewers are at least considering changing cable/satellite providers or canceling their service in the next 12 months, per results of a Digitalsmiths survey [download page] of more than 3,000 adults in the US and Canada. Pay-TV providers, whose...
Chief marketing officers in the US remain bullish on the future of mobile and social media marketing, but they’re not so sure about the current impact on the bottom line. That’s according to the latest edition [pdf] of the biannual CMO Survey from Duke...
There’s no consensus view of the Millennial age bracket, but most research simply describes them as being 18-34-years old (though that doesn’t seem to change from one year to the next!). But an 18-24-year-old might have a very different lifestyle and...
CMOs aren’t getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they’ve proven the long-term impact of their spending quantitatively, according to the latest CMO Survey [pdf] from Duke...