Pay-TV Subscriber Losses Widen in Q2

Pay-TV Subscriber Losses Widen in Q2

The US’ 11 largest pay-TV providers, which together represent 95% of all subscribers, shed almost 666,000 subscribers in Q2, per Leichtman Research Group (LRG). That’s up from their previous Q2 loss of 545,000 subscribers in 2015, and stands in contrast to...
So What Do Marketers Think Is the Ideal Channel Mix?

So What Do Marketers Think Is the Ideal Channel Mix?

The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental struggle, with...
US Consumers’ Perception of the Advertising & PR Industry Worsens

US Consumers’ Perception of the Advertising & PR Industry Worsens

The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year’s leader, the computer industry, with 66% viewing it favorably as...

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