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Live Music Sponsorship Gets Spending Hike, Credited With Brand Favorability LiftLive music sponsorship finds a receptive audience in Hispanics, festival-goers and teens.Live music sponsorship “consistently produces high favorability among fans,” declares Nielsen in its latest Music 360 report [download page]. Indeed, a majority of music festival goers say they view a brand more favorably if it sponsors an... READ MORE
Which Digital Channel Budgets Are Most Affected by Attribution in Europe?Social media budgets are benefiting from attribution.September 29, 2016Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution, per results from an Econsultancy report [download page] produced in association with AdRoll. However,... READ MORE
Pay-TV Penetration Down Only Slightly From 2015 As Cord-Cutting Rates Remain FlatAbout 6% of TV households say they've never subscribed to a pay-TV service.Some 82% of TV households in the US subscribe to a pay-TV service, reports the Leichtman Research Group (LRG) in a new study, down only slightly from 83% last year. In fact, while pay-TV adoption is down from 87% as recently as 2011, it remains on par with... READ MORE
Lack of Integrated MarTech Platforms Hurting Omnichannel ActivitiesA slight majority of digital marketers and e-commerce professionals are using separate, non-connected technologies managing data for different channels.September 28, 2016Just 5% of digital and e-commerce professionals describe their marketing technology as a single platform that manages data across multiple channels, while 10 times more (51%) say they have separate, non-connected technologies managing data for different... READ MORE
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