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Global Mobile Ad Spending Shows Big Gains; Majority Goes to Display

Global Mobile Ad Spending Shows Big Gains; Majority Goes to DisplayGlobal mobile ad spending rose by 68% last year, with display seeing the fastest rate of growth.September 30, 2016

Global mobile ad spending grew by 68.1% to $49 billion last year, a faster rate of growth than seen in 2014 (65%), according to a new report [pdf] from the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. Display ad spending saw the... READ MORE
Which Digital Channel Budgets Are Most Affected by Attribution in Europe?

Which Digital Channel Budgets Are Most Affected by Attribution in Europe?Social media budgets are benefiting from attribution.September 29, 2016

Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution, per results from an Econsultancy report [download page] produced in association with AdRoll. However,... READ MORE
Lack of Integrated MarTech Platforms Hurting Omnichannel Activities

Lack of Integrated MarTech Platforms Hurting Omnichannel ActivitiesA slight majority of digital marketers and e-commerce professionals are using separate, non-connected technologies managing data for different channels.September 28, 2016

Just 5% of digital and e-commerce professionals describe their marketing technology as a single platform that manages data across multiple channels, while 10 times more (51%) say they have separate, non-connected technologies managing data for different... READ MORE

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