Archives by date

September 2016

Global Mobile Ad Spending Shows Big Gains; Majority Goes to Display

September 30, 2016

iab-global-mobile-ad-spend-trends-by-format-in-2015-sept2016Global mobile ad spending grew by 68.1% to $49 billion last year, a faster rate of growth than seen in 2014 (65%), according to a new report [pdf] from the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. Display ad spending saw the fastest rate of growth (+93%), rising to capture more than 52% of all mobile ad spending. Read more »

Live Music Sponsorship Gets Spending Hike, Credited With Brand Favorability Lift

September 30, 2016

ieg-music-sponsorship-spending-2012-2016-sept2016Live music sponsorship "consistently produces high favorability among fans," declares Nielsen in its latest Music 360 report [download page]. Indeed, a majority of music festival goers say they view a brand more favorably if it sponsors an existing festival, per the study, and almost two-thirds say that product giveaways at live events make them view the sponsoring brand more favorably. Read more »

Which Digital Channel Budgets Are Most Affected by Attribution in Europe?

September 29, 2016

econsultancyadroll-attribution-impact-european-digital-budgets-sept2016Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution, per results from an Econsultancy report [download page] produced in association with AdRoll. However, this masks distinct regional differences, with the opposite pattern seen in UK. Read more »

Pay-TV Penetration Down Only Slightly From 2015 As Cord-Cutting Rates Remain Flat

September 29, 2016

lrg-pay-tv-penetration-rate-2010-2016-sept2016Some 82% of TV households in the US subscribe to a pay-TV service, reports the Leichtman Research Group (LRG) in a new study, down only slightly from 83% last year. In fact, while pay-TV adoption is down from 87% as recently as 2011, it remains on par with levels from 2005. Read more »

Lack of Integrated MarTech Platforms Hurting Omnichannel Activities

September 28, 2016

econsultancyadobe-biggest-obstacles-integrated-omnichannel-marketing-sept2016Just 5% of digital and e-commerce professionals describe their marketing technology as a single platform that manages data across multiple channels, while 10 times more (51%) say they have separate, non-connected technologies managing data for different channels. Problems integrating platforms can present a serious barrier to omnichannel marketing activities, per the Econsultancy and Adobe report [download page]. Read more »

Retailers See Poor Marketing Efforts As Big Barrier to Customer Loyalty

September 28, 2016

forbessailthru-internal-barriers-retail-customer-loyalty-sept2016Engendering retail customer loyalty depends more on consistent marketing efforts than on creating seamless experiences, at least from the perspective of senior retail executives at large companies. That's according to a recent study [download page] on "retentionomics," from Forbes Insights and Sailthru. Read more »

Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag Other Devices

September 27, 2016

monetate-e-commerce-conversion-rate-by-device-q2-sept2016Smartphones and tablets grew to account for almost half (49%) of global e-commerce site visits in Q2 2016, per a quarterly Monetate analysis [download page] of its clients. In the US, mobile devices reached roughly 48% share of site visits, while in the UK - where mobile recently surpassed 50% of retail e-commerce transactions - these devices grew to almost two-thirds of e-commerce site visits. Read more »

What Are Consumers’ Live Video Viewing Motivations and Frustrations?

September 27, 2016

yahoo-barriers-live-online-video-viewing-sept2016Legacy TV doesn't only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online. Already, live video is getting a position reception from consumers and an enthusiastic outlook from advertisers. Now, new research [download page] from Yahoo delves into what it calls the "live video opportunity." Read more »

These Are Our Most Popular Smartphone Activities

September 26, 2016

forrester-weekly-smartphone-activities-sept2016Almost 8 in 10 Americans who own cell phones own a smartphone, per recent data from comScore, and smartphones' rapid growth in recent years has led to the devices now accounting for half of all time spent online. So what are the most popular activities on smartphones? A recent report from Forrester Research offers some insights. Read more »

Inbound Marketing Priorities Center on SEO, Content

September 26, 2016

hubspot-top-inbound-marketing-priorities-sept2016Companies' top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of business types and industries. Blog content creation (60%) and content distribution/amplification (50%) follow, reflecting the importance of content marketing to inbound projects. Read more »