Retailers See Poor Marketing Efforts As Big Barrier to Customer Loyalty

Retailers See Poor Marketing Efforts As Big Barrier to Customer Loyalty

Engendering retail customer loyalty depends more on consistent marketing efforts than on creating seamless experiences, at least from the perspective of senior retail executives at large companies. That’s according to a recent study [download page] on...
Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag Other Devices

Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag Other Devices

Smartphones and tablets grew to account for almost half (49%) of global e-commerce site visits in Q2 2016, per a quarterly Monetate analysis [download page] of its clients. In the US, mobile devices reached roughly 48% share of site visits, while in the UK –...

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