Blogs are the most commonly produced content type by both B2B and B2C marketers, with 8 in 10 respondents from each group reporting their production, according to recent studies from Conductor. Videos are the next-most popular content type for both segments; both...
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories, according to a YouGov survey of more than 2,000 US adult social media users....
More than 1 in 3 global pay-TV and OTT service subscribers have given up on shows they love because it became too difficult and/or costly to access those shows, according to a TiVo survey of 5,500 subscribers across 7 markets. The study links search and...
This month’s quick-hit set of top charts includes the following topics: the ideal marketing mix; annoying social media behaviors; the core of the influencer trend; tracking the customer journey; digital ad personalization triggers; the importance of analytics...
Facebook CPMs grew by 63% year-over-year to an average of $6.33 in Q2, reports Salesforce in its Advertising Index Q2 2016 report [download page], though that represented a slower rate of growth and lower CPM than seen in Q1. CPM growth was highest in Canada (145%)...