Top 10 Marketing Charts of the Month – August 2016

Top 10 Marketing Charts of the Month – August 2016

This month’s quick-hit set of top charts includes the following topics: the ideal marketing mix; annoying social media behaviors; the core of the influencer trend; tracking the customer journey; digital ad personalization triggers; the importance of analytics...
Global Social Advertising CPM Trends in Q2 2016

Global Social Advertising CPM Trends in Q2 2016

Facebook CPMs grew by 63% year-over-year to an average of $6.33 in Q2, reports Salesforce in its Advertising Index Q2 2016 report [download page], though that represented a slower rate of growth and lower CPM than seen in Q1. CPM growth was highest in Canada (145%)...

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