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How Are B2C Content Marketers Reaching and Understanding Their Audiences?

How Are B2C Content Marketers Reaching and Understanding Their Audiences?A review of key data and trends from the Content Marketing Institute's latest B2C benchmarks report.October 31, 2016

Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization (71%) and that they focus on creating content for their audience versus their brand (69%). With... READ MORE
Email Marketers Finding List Growth Challenging

Email Marketers Finding List Growth ChallengingTargeting and segmentation is also a key challenge.

Research released earlier this year suggested that improving email list quality is a bigger goal that increasing list size. But a new study from Clutch suggests that while email remains hugely popular with consumers, email marketers are having a tough time... READ MORE
One-Third of Millennials Say They Don’t Know Their Credit Score

One-Third of Millennials Say They Don’t Know Their Credit ScoreCredit score knowledge increases alongside education attainment.

About 2 in 3 Millennials (aged 22-35) say that they know what their credit score is, an improvement from last year (61%), per results from Navient’s latest annual Money Under 35 study [pdf]. The report indicates that credit score knowledge is... READ MORE
Which Messaging Apps Are Most Popular – And Most Used?

Which Messaging Apps Are Most Popular – And Most Used?Snapchat is more popular in the US than in some other countries. October 28, 2016

The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone users in the US, UK, France and Netherlands, the study... READ MORE

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