Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization (71%) and that they focus on creating content for their audience versus their brand (69%). With that in...
Some 45% of Fortune 500 companies are now actively using Instagram, marking the 4th consecutive year of sizable increases in the platform’s use, according to the latest annual analysis of Fortune 500 corporate social media usage from the University of...
Research released earlier this year suggested that improving email list quality is a bigger goal that increasing list size. But a new study from Clutch suggests that while email remains hugely popular with consumers, email marketers are having a tough time growing...
About 2 in 3 Millennials (aged 22-35) say that they know what their credit score is, an improvement from last year (61%), per results from Navient’s latest annual Money Under 35 study [pdf]. The report indicates that credit score knowledge is considerably...
The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone users in the US, UK, France and Netherlands, the study indicates that...