Archives by date

October 2016

How Are B2C Content Marketers Reaching and Understanding Their Audiences?

October 31, 2016

cmimarketingprofs-how-b2c-marketers-learn-about-audiences-oct2016Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization (71%) and that they focus on creating content for their audience versus their brand (69%). With that in mind, it's interesting to see the techniques these marketers are using to learn about and reach their audiences, according to the latest report [pdf] from the Content Marketing Institute and MarketingProfs. Read more »

More Fortune 500 Companies Have An Active Instagram Account Than A Public-Facing Blog

October 31, 2016

umassdartmouth-fortune500-social-use-oct2016Some 45% of Fortune 500 companies are now actively using Instagram, marking the 4th consecutive year of sizable increases in the platform's use, according to the latest annual analysis of Fortune 500 corporate social media usage from the University of Massachusetts Dartmouth Center for Marketing Research. Read more »

Email Marketers Finding List Growth Challenging

October 31, 2016

clutch-top-email-marketing-challenges-oct2016Research released earlier this year suggested that improving email list quality is a bigger goal that increasing list size. But a new study from Clutch suggests that while email remains hugely popular with consumers, email marketers are having a tough time growing their audiences. Read more »

One-Third of Millennials Say They Don’t Know Their Credit Score

October 31, 2016

navient-millennials-credit-score-knowledge-oct2016About 2 in 3 Millennials (aged 22-35) say that they know what their credit score is, an improvement from last year (61%), per results from Navient's latest annual Money Under 35 study [pdf]. The report indicates that credit score knowledge is considerably above-average among Millennials with higher levels of education. Read more »

Which Messaging Apps Are Most Popular – And Most Used?

October 28, 2016

metrixlab-most-installed-messaging-apps-smartphones-oct2016The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone users in the US, UK, France and Netherlands, the study indicates that WhatsApp is less popular in US than in Europe, while Snapchat has more popularity stateside. Read more »

Chief Communications Officers See Digital Comms, Reputation Mgt as Growing Functions

October 28, 2016

spencerstuartwebershandwick-areas-increasing-focus-for-ccos-oct2016More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months, and 91% expect to work more closely with digital/social media departments over the next few years, according to a report [pdf] from Spencer Stuart and Weber Shandwick. Read more »

Confidence in MarTech Effectiveness Rises; Integration Improves

October 27, 2016

ascend2-marketing-tech-strategy-effectiveness-oct2016Marketers' utilization of marketing technologies - and the effectiveness of those technologies - appears to be significantly growing, according to new research [download page] from Ascend2 and its Research Partners. Almost two-thirds (63%) of respondents reported having all the tools they need, almost double the proportion (34%) from the last time Ascend2 fielded similar research. Read more »

How Do Americans Feel About FinTech?

October 27, 2016

blumbergcapital-consumer-views-traditional-banking-v-fintech-solutions-oct2016Most Americans hold a positive view of financial technology (FinTech), though 3 in 10 are unsure about it, according to a recent study from Blumberg Technology. Despite a majority believing that traditional institutions as currently known will cease to exist during their lifetimes, survey respondents generally prefer a mix of traditional banking services and innovative new technologies to a single paradigm. Read more »

What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?

October 26, 2016

mapp-factors-preventing-consumer-purchases-on-mobile-devices-oct2016Mobile devices are increasingly used for retail research, and now account for about half of visits to e-commerce sites. But conversion rates on mobile devices - and smartphones in particular - continue to lag desktops and computers. A new survey from Mapp [download page] provides some insights as to why this is the case. Read more »

1 in 3 Consumers Say Brand Advertising Influences Their Purchases

October 26, 2016

cmocouncilbazaarvoice-factors-influencing-consumer-purchases-oct2016Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with MarketingCharts' own research into purchase influencers. Read more »