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Mobile App Launch Growth Outpacing App Install Growth

Mobile App Launch Growth Outpacing App Install GrowthApp installs are proving competitive - and retention isn't easy, either.

In the US, growth in existing mobile application launches is significantly outpacing growth in app installs, according to an Adobe Digital Insights report examining the finance, travel, automotive, shopping and media and entertainment sectors. The data is a... READ MORE
Average US Household Size Declines Again As More Americans Live Alone

Average US Household Size Declines Again As More Americans Live AloneSingle-person households are almost twice as prevalent as they were 50 years ago.November 29, 2016

Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau. As a result of continued shifts in household types and family dynamics, the average household size is 2.53 this year,... READ MORE
Consumers Say Product Quality, Value Key to Brand Loyalty

Consumers Say Product Quality, Value Key to Brand LoyaltyService matters more to Gen Z consumers than to others.

While research has found a majority of US consumers having switched providers due to poor customer service, bad service experiences aren’t the leading reason why consumers stop buying from a brand, according to new survey results [download page] from... READ MORE
Digital Display Ad Benchmarks in H1 2016, by Vertical and Region

Digital Display Ad Benchmarks in H1 2016, by Vertical and RegionA host of display ad benchmarks spanning numerous formats, regions and verticals.November 28, 2016

Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this year. Globally, the report [download page] indicates that... READ MORE

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