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Newspaper and TV News Trusted More Than Online SourcesNews shared by friends and family (not on Facebook, though) is the most trusted.Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than they are to... READ MORE
5 Charts to Inform Your Mobile App Marketing in 2017A longer look at app marketing courtesy of exclusive research provided by TUNE.December 28, 2016Mobile apps’ influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better understand the drivers of app download decisions. In... READ MORE
How Tolerant Are Online Video Viewers of Buffering, and Ads?Buffering is more frustrating than poor quality video, viewers say.More than three-quarters of adults in the US and UK watch online video at least weekly, according to the results [pdf] of a survey from Limelight Networks, with men and Millennials tending to be among the heavier consumers of digital video content. A new... READ MORE
Which Video Ad Targeting Methods Are Popular With Brands and Agencies?Behavioral-based targeting and demographic targeting appear to be most popular with marketers and agencies.December 27, 2016Demographic targeting continues to be one of the more frequently used methods for targeting consumers via digital video ad campaigns, according to recent study results from Videology and Advertiser Perceptions. The survey of more than 300 brand marketers and... READ MORE
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