Archives by date

January 2017

More Than Half of Americans Have Recently Seen An Ad For This Brand, The #1 in Ad Awareness

January 31, 2017

Which brand has the highest ad awareness in the US? Turns out it's GEICO, with an impressive 51.7% of US adults having seen one of its ads in the 2 weeks prior to being surveyed. That's according to YouGov BrandIndex, which has released its top ad awareness rankings for 2016. Read more »

Which Brands Are Doing Best At Meeting Their Customers’ Expectations?

January 31, 2017

Consumers continue to expect more from brands - but brands aren't rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the key purchase drivers across various categories and sees how brands in those categories stack up to the ideal across those drivers. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »

How Customer Service is Working With Marketing

January 30, 2017

Customer service and marketing are becoming more intertwined, especially considering the impact that service experiences can have on customer retention and loyalty. A new report from Salesforce [download page], based on a survey of more than 2,600 service professionals, outlines the ways in which service teams are collaborating with marketing, noting that almost two-thirds have shared goals and metrics. Read more »

Smartphones Reportedly Accounted For A Majority of Google Search Ad Clicks in Q4

January 30, 2017

Smartphones accounted for 51% of Google search ad clicks, taking a majority share for the first time in Q4 2016, reports Merkle in its latest quarterly Digital Marketing Report [download page]. By comparison, phones comprised just 27% of search ad clicks on Yahoo Gemini and only 13% of clicks on Bing Ads. Google continued to hog virtually all paid search ad clicks on phones, according to the report. Read more »

Which SVOD Service is Tops in Customer Satisfaction?

January 30, 2017

Netflix tops Hulu, HBO Now and Amazon Video in overall streaming service satisfaction, reports Strategy Analytics. But HBO Now emerges as the leading subscription video-on-demand (SVOD) service across an impressive 11 of the 14 individual categories measured, according to the study. Read more »

Majority of Enterprises to Increase Influencer Marketing Spending. What Goals Do They Have in Mind?

January 27, 2017

Almost three-quarters (71%) of brand strategists and marketers at leading enterprises consider influence marketing to be a strategic marketing category, according to an Altimeter, Traackr and TopRank Marketing survey [download page] of 102 respondents at organizations such as Microsoft, American Express and Adobe. While influencer marketing investments remains fairly small, a majority are planning to increase their spending. Read more »

Product Comparison Difficulties the Top Frustration With Retail Stores

January 27, 2017

Despite indications that consumers (including digital natives!) prefer shopping in-store to online, 4 in 10 consumers worldwide (31% in the US) consider shopping in stores to be just a chore that has to be done, according to a recent CapGemini survey [pdf] of 6,000 consumers across 9 countries. Read more »

How Are Marketers Improving Data Quality?

January 26, 2017

The quality of marketing data - including measurement data - continues to be an obstacle for marketers. Indeed, while improving data quality is the biggest challenge to marketing data success, it's also easily the most important objective of a marketing data strategy, according to new research [download page] from Ascend2 and its Research Partners. So how are marketers trying to solve this problem? Read more »

Email Click Rates Continue to Decline. Is An Increase in Marketing’s Share of Emails to Blame?

January 26, 2017

Open rates continue to climb, but it has been more than 3 years since the last year-over-year increase in North American email click rates. That's according to a review of quarterly email benchmark reports from Epsilon, including the latest covering Q3 2016 [download page]. Once again, open rates increased on a year-over-year basis (up from 31% to 34.1%), while click rates declined (from 3.5% to 3.1%). Read more »