Netflix tops Hulu, HBO Now and Amazon Video in overall streaming service satisfaction, reports Strategy Analytics. But HBO Now emerges as the leading subscription video-on-demand (SVOD) service across an impressive 11 of the 14 individual categories measured,...
Almost three-quarters (71%) of brand strategists and marketers at leading enterprises consider influence marketing to be a strategic marketing category, according to an Altimeter, Traackr and TopRank Marketing survey [download page] of 102 respondents at organizations...
Despite indications that consumers (including digital natives!) prefer shopping in-store to online, 4 in 10 consumers worldwide (31% in the US) consider shopping in stores to be just a chore that has to be done, according to a recent CapGemini survey [pdf] of 6,000...
The quality of marketing data – including measurement data – continues to be an obstacle for marketers. Indeed, while improving data quality is the biggest challenge to marketing data success, it’s also easily the most important objective of a...
Open rates continue to climb, but it has been more than 3 years since the last year-over-year increase in North American email click rates. That’s according to a review of quarterly email benchmark reports from Epsilon, including the latest covering Q3 2016...