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February 2017

2 in 3 Millennials Say They’re Interested in Buying From Brands via Chatbots

February 28, 2017

Chatbots have gained a lot of hyper of late, even if only a fractional amount of brands are using them (according to recent data from L2). New survey results from Retale, however, suggest that almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven't are at least interested in giving them a go. Read more »

Retail Marketers Using AI Most Commonly For Search & Recommendations

February 28, 2017

Artificial intelligence (AI) is being hailed as one of the top trends impacting user experience over the next few years. How can AI be applied to retail? As it turns out, about two-thirds of retail marketers are using AI for marketing purposes, according to a new report from Sailthru [download page], with these marketers most commonly using AI in search. Read more »

Today’s CMO: Relatively Young, With the Shortest Tenure in the C-Suite

February 27, 2017

It may be the age of marketing, as leading marketers increasing influence product innovation and new business models, move away from a cost-center perception, and expand into strategic business leadership. But CMOs have less time to work their magic than other members of the C-suite, according to a Korn Ferry study. Read more »

9 in 10 Digital Marketers Include Video in Their Mobile Marketing Plans

February 27, 2017

Seeking to capitalize on a growing consumer trend in mobile video viewership identified in a recent AOL survey, some 89% of digital marketers use or plan to use video for mobile marketing, according to a new YouAppi study. The most common uses are video for social media and in-app videos (each by 48% of respondents), while close to 4 in 10 will use brand video advertising. Read more »

Analysis Reveals Generational Differences in Brand Engagement on Social

February 27, 2017

It's probably not too surprising to learn that Millennials (49%) are twice as likely as Boomers (25%) to follow brands on social media. But it is more interesting to see that different age groups hold different reasons for following brands, as well as for unfollowing them. A new report from Sprout Social sheds some light on these generational differences. Read more »

B2B Firms Upping Brand Investments, Committed to Brand-Related Research

February 27, 2017

The vast majority (87%) of B2B companies have increased their brand investments over the past 5 years, with most (82%) of those seeing those investments pay off, most commonly in the form of increased sales and customer acquisition. That's according to a recent report [download page] from Spencer Brenneman LLC, which also found virtually all (97%) respondents allocating some resources to brand research. Read more »

Boomers and Silents Represent 70% of the Wealth and Affluent Market

February 24, 2017

Today's marketers very much hold a focus on Millennials - and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains. In fact, new data from Phoenix Marketing International (PMI) indicates that roughly 70% of the wealth and affluent market (those with investable assets of at least $100k) is made up of Americans born before 1965. Read more »

Stats Show List Segmentation Tools Provide Significant Lift in Email Clicks

February 24, 2017

Email marketers have long looked at segmentation as a leading way to increase email response rates and have made it one of their top email priorities. Recently, MailChimp dove into its customer data to provide stats demonstrating┬áthat segmentation does actually work. Read more »

Facebook User-Generated Content Engagement Reportedly Down in 2016

February 23, 2017

Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general decrease in earned engagements, the study also demonstrated the continuing power of word-of-mouth. Read more »

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

February 23, 2017

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use that time to look, typically using friends and family and price comparison sites for information. Read more »