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Would Consumers Save Money With À-La-Carte TV Packages?

Would Consumers Save Money With À-La-Carte TV Packages?When TV viewers were asked to build a bundle with hypothetical prices attached to each network, how much did they spend?March 30, 2017

There’s been a lot of buzz in recent years about à-la-carte packages, where consumers can choose their own channels. This is based on cost concerns with current pay-TV packages along with research indicating that viewers watch only a small fraction of... READ MORE
As Digital Ads Become More Expensive, How Can They Be Improved?

As Digital Ads Become More Expensive, How Can They Be Improved?An in-depth look at the main complaints with digital advertising.March 29, 2017

Marketing budgets have been pouring into digital media in recent years as advertisers try to maintain pace with consumers’ new behaviors. But digital advertising has seen its share of problems, from viewability to transparency and fraud. Several... READ MORE

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