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The Age Diversity of Snapchat’s Adult Audience Has Changed Drastically in the Past YearOnly around half of Snapchat's adult audience is aged 18-34.Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier, according to comScore’s latest Cross-Platform Future in Focus report [download page]. The report indicates that... READ MORE
Would Consumers Save Money With À-La-Carte TV Packages?When TV viewers were asked to build a bundle with hypothetical prices attached to each network, how much did they spend?March 30, 2017There’s been a lot of buzz in recent years about à-la-carte packages, where consumers can choose their own channels. This is based on cost concerns with current pay-TV packages along with research indicating that viewers watch only a small fraction of... READ MORE
Here’s How Marketers Are Measuring the Success of Their Brand Marketing EffortsBrand managers and CMOs are prioritizing customer acquisition over retention.Marketers are using a variety of metrics and KPIs to measure the impact of their brand marketing activities, per results from an OnBrand Magazine study [download page]. In surveying more than 560 global brand managers and CMOs, the report finds that new... READ MORE
As Digital Ads Become More Expensive, How Can They Be Improved?An in-depth look at the main complaints with digital advertising.March 29, 2017Marketing budgets have been pouring into digital media in recent years as advertisers try to maintain pace with consumers’ new behaviors. But digital advertising has seen its share of problems, from viewability to transparency and fraud. Several... READ MORE
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