B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report (DGR) study [download page]. But getting them to divulge their phone...
In a somewhat surprising twist given what seemed to be current attitudes towards advertising, new survey data suggests a large shift towards greater trust in ads! To wit, a 2014 survey from YouGov found a little over half the general population (56%) believing that...
Globally, consumers are now more likely to play advertising-video-on-demand (AVOD) content on smartphones (45%) than on desktops (44%), per a recent report [download page] from Ooyala. The analysis, covering Q4 2016, marks the first time in which smartphones have...
We’ve been keeping score of teens’ changing social media preferences over the past few years as they’ve switched from Facebook to Twitter, Instagram and now Snapchat. How about the broader 12-24 age group? The latest edition of The Infinite Dial...
Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year, though only about one-third are more willing to consider vendor-related content as trustworthy, according to a new Demand...
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