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Retailers Are Shifting From Google Text Ads to Shopping Ads And Seeing More Mileage From SmartphonesPlus, Google Shopping ad benchmarks across major retail verticals.For the first time in 2016, retailers spent a greater portion of their Google AdWords budgets on shopping ads (53%) than on text ads (47%), reports Sidecar in a new study [download page]. Google Shopping ads saw a concurrent jump in share of sitewide sales,... READ MORE
Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?JetBlue tops all airlines for customer satisfaction. Is United worst?April 27, 2017Airlines are enjoying the highest reported customer satisfaction score since 1995, according to the American Customer Satisfaction Index (ACSI). The index for airlines rose to 75 on ACSI’s 100-point scale, which is a 6-point boost over a 2-year period,... READ MORE
Baby Boomers Show Some Apathy Towards Digital CX InitiativesOnly 4 in 10 Baby Boomers say they're excited to see how companies will use digital CX technologies.Generational differences might play a larger role in attitudes toward digital innovations than company executives originally thought, according to research [pdf] from the IBM Institute for Business Value. Indeed, the data highlights Baby Boomers’... READ MORE
Personalization Efforts Mainly Limited to Email and Website Home PagesClose to 3 in 4 believe personalization should be a higher priority, and close to half will vote for it with their wallets.April 26, 2017Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found. But only 45% agree that they’re getting... READ MORE
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