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Global Luxury Ad Market Set to Recover

Global Luxury Ad Market Set to RecoverThe internet is set to take print's throne as the leading advertising channel, as it thrives in the growing broad luxury ad market.April 28, 2017

After contracting by a marginal 0.5% last year, luxury ad spending across 23 key markets is set for growth this year and next, says Zenith in its latest forecast. The US, China and Japan will provide 80% of the coming growth, predicted to be 2.9% this year... READ MORE
Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?

Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?JetBlue tops all airlines for customer satisfaction. Is United worst?April 27, 2017

Airlines are enjoying the highest reported customer satisfaction score since 1995, according to the American Customer Satisfaction Index (ACSI). The index for airlines rose to 75 on ACSI’s 100-point scale, which is a 6-point boost over a 2-year period,... READ MORE
Baby Boomers Show Some Apathy Towards Digital CX Initiatives

Baby Boomers Show Some Apathy Towards Digital CX InitiativesOnly 4 in 10 Baby Boomers say they're excited to see how companies will use digital CX technologies.

Generational differences might play a larger role in attitudes toward digital innovations than company executives originally thought, according to research [pdf] from the IBM Institute for Business Value. Indeed, the data highlights Baby Boomers’... READ MORE
Personalization Efforts Mainly Limited to Email and Website Home Pages

Personalization Efforts Mainly Limited to Email and Website Home PagesClose to 3 in 4 believe personalization should be a higher priority, and close to half will vote for it with their wallets.April 26, 2017

Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found. But only 45% agree that they’re getting... READ MORE

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