After contracting by a marginal 0.5% last year, luxury ad spending across 23 key markets is set for growth this year and next, says Zenith in its latest forecast. The US, China and Japan will provide 80% of the coming growth, predicted to be 2.9% this year and a...
For the first time in 2016, retailers spent a greater portion of their Google AdWords budgets on shopping ads (53%) than on text ads (47%), reports Sidecar in a new study [download page]. Google Shopping ads saw a concurrent jump in share of sitewide sales, almost...
Airlines are enjoying the highest reported customer satisfaction score since 1995, according to the American Customer Satisfaction Index (ACSI). The index for airlines rose to 75 on ACSI’s 100-point scale, which is a 6-point boost over a 2-year period, and an...
Generational differences might play a larger role in attitudes toward digital innovations than company executives originally thought, according to research [pdf] from the IBM Institute for Business Value. Indeed, the data highlights Baby Boomers’ relative lack...
Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found. But only 45% agree that they’re getting personalization...