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Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE
Marketing Performance Measurement (MPM) Efforts Prioritize Specific Channels & Content ImpactThe complexity of managing and unifying data from a mix of channels is proving quite challenging.May 30, 2017Only about 1 in 4 digital marketers at Fortune 500 companies believe that they’re doing a very good or excellent job of managing their marketing performance data to produce a holistic view of their activities. That’s according to a report... READ MORE
B2B Execs Feel That Their Customers’ CX Expectations Are RisingA majority believe their customers would switch loyalty based on their experiences.Customers today have higher expectations of their experiences they have in the buying process. So say 7 in 10 professionals with responsibility for sales/commerce technologies at B2B firms. The majority of respondents, surveyed by Forrester Consulting for... READ MORE
Brands’ Use of Slang on Social Media is Annoying, Consumers SaySocial media users want brands to behave like... store associates? May 26, 2017Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn’t… woke. In a new study from Sprout Social, roughly 1,000 US social media users weighed in on brand personalities, with most feeling... READ MORE
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