Seniors’ (ages 65+) use of technology has rapidly grown over the years: two-thirds report using the internet and just over half now have a home broadband connection, according to a new report [pdf] from the Pew Research Center. Older adults have also embraced...
Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very...
Only about 1 in 4 digital marketers at Fortune 500 companies believe that they’re doing a very good or excellent job of managing their marketing performance data to produce a holistic view of their activities. That’s according to a report [download page]...
Customers today have higher expectations of their experiences they have in the buying process. So say 7 in 10 professionals with responsibility for sales/commerce technologies at B2B firms. The majority of respondents, surveyed by Forrester Consulting for FPX...
Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn’t an appealing aspect. In a new study from Sprout Social, roughly 1,000 US social media users weighed in on brand personalities, with most feeling that...