Affluent Millennials are far outpacing their generational counterparts in discretionary spending growth, reports YouGov’s Affluent Perspective 2017 Global Study. Affluents in other age brackets, such as Gen Xers and Baby Boomers, plan to spend less this year...
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and...
Some 61% of IT decision-makers have an ad blocker installed on at least one of their devices, according to a Yahoo survey. The desktop (50%) – the device in which they spend most of their time – is the most common one on which they’ve installed an ad...
In what it says is an attempt to establish some “accountability and transparency in programmatic media,” the ANA has released a report [download page] in which it estimates how the flow of spending from advertisers moves through the supply chain to an...
Customer satisfaction with pay-TV companies has dropped this year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services fell to 64 on the ACSI’s 100-point scale, tied with internet...
