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What Are the Biggest Advertising Challenges Faced by Marketers?Reaching and capturing the attention of target audiences are big challenges for advertisers.A few advertising challenges are considerably more problematic than others, according to new survey results from Advertiser Perceptions. The top challenges faced by marketers are: reaching potential customers in a meaningful and compelling manner; and... READ MORE
Marketing Technologies Abundant; AI Use to RiseWhile artificial intelligence adoption isn't as widespread as other technologies, planned use is robust.June 29, 2017It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page]... READ MORE
Most Enterprise Marketers Believe That Less Than Half of Their Content is ConsumedMany digital marketers feel that SEO and content marketing are converging.Content creation continues to grow, as marketers each year predict that they’ll produce an ever-increasing amount of content. But how much content is necessary – and how much is going to waste? A lot, according to a survey from BrightEdge, which... READ MORE
Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
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