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What Are the Biggest Advertising Challenges Faced by Marketers?

What Are the Biggest Advertising Challenges Faced by Marketers?Reaching and capturing the attention of target audiences are big challenges for advertisers.

A few advertising challenges are considerably more problematic than others, according to new survey results from Advertiser Perceptions. The top challenges faced by marketers are: reaching potential customers in a meaningful and compelling manner; and... READ MORE
Marketing Technologies Abundant; AI Use to Rise

Marketing Technologies Abundant; AI Use to RiseWhile artificial intelligence adoption isn't as widespread as other technologies, planned use is robust.June 29, 2017

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page]... READ MORE
Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE

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