A couple of new reports have been released surrounding email marketing. One, from OneSpot and The Relevancy Group [download page], highlights how personalization can positively influence response rates, while the other, from Return Path, demonstrates why a bad...
A few advertising challenges are considerably more problematic than others, according to new survey results from Advertiser Perceptions. The top challenges faced by marketers are: reaching potential customers in a meaningful and compelling manner; and accurate and...
It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page] professing the...
Content creation continues to grow, as marketers each year predict that they’ll produce an ever-increasing amount of content. But how much content is necessary – and how much is going to waste? A lot, according to a survey from BrightEdge, which found 1 in...
Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some consensus that...