Select Page

Nielsen-Mass-Affluent-by-Generation-Dec2014Source: Nielsen [download page]

    Notes: While Baby Boomers (aged 49-67) and Millennials (19-36) each account for an equal 24% of the US population, Boomers represent almost three times the share of the adult Mass Affluent population (41% vs. 14%), per data contained in a recent Nielsen report. Separately, the study indicates that the Mass Affluent population – defined as households with liquid assets between $250k and $1m excluding real estate – represent 11% of households, but 26% of total wealth.

      Related: [Debrief] Advertising to Baby Boomers: The Why and How

        About the Data: The data is based on Nielsen Financial Track 2014.

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match