Europe recorded its largest-ever internet audience in September, reaching 226.7 million unique visitors age 15 or older; that’s a 5% year-over-year increase, according to a comScore World Metrix study into the online habits of European internet audiences.
Russia had the fastest-growing online audience, increasing 23% to 14.6 million unique visitors, followed by Spain, which grew 18% to 14.5 million unique visitors, and Ireland, which grew 16% to 1.5 million.
“Many countries in Europe are still demonstrating robust growth in internet usage,” said Bob Ivins, comScore EVP of International Markets. “And given the relatively low internet penetration in several major European countries, there is plenty of upside in the European market. Russia, with only 12% of its population online, appears poised for substantial growth.”
More findings from the comScore study, below.
Largest internet populations:
Highest rates of internet penetration:
Most active internet audiences:
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