Austin, TX, Portland, OR, San Francisco and Seattle are the top local markets for people who read or contribute to blogs – and what they have in common are tech savvy and youth, according to (pdf) local-market research firm Scarborough Research.
Some 15% of adults in Austin are “bloggers” (those who read or contribute to blogs), and they are 78% more likely than the national average to be in this consumer group; also, 14% of Portland adults are bloggers, followed by San Francisco and Seattle, with 13% each, according to the data.
The national average for the number of consumers who read or write blogs is 8%, Scarborough said.
Among other findings of the study:
“Not surprisingly, the cities that rank highly for bloggers are also prominent internet-usage markets. Austin and San Francisco adults, for example, are more likely than the average to have a broadband connection at home,” said Gary Meo, SVP, Scarborough print and digital media services. “Additionally, Austin, Portland, San Francisco and Seattle are markets with large high-tech economies.”
About the data: Source is Scarborough USA+ 2007 Release 1 (current release). Based on total US adults. DMA, or Designated Market Area, is a trademark of Nielsen Media Research.
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