Select Page

Epsilon-email-open-and-click-rates-q42009-q42013-Apr2014

    Source: Epsilon [download page]

      Notes: Open rates have been trending up, while click rates are moving in the opposite direction. The report also notes that about 45% of emails deployed during Q4 2013 could be characterized as marketing messages, with these seeing below-average open (29.2%) and click (12.8%) rates. Meanwhile, triggered emails continued to outperform business-as-usual emails in open (49%) and click (10%) rate. As for list performance, half of the average list had at least one open or click during the prior 12 months, though 62% of new subscribers (during the prior 3 months) had no opens or clicks.

        About the Data: The study is compiled from 7 billion emails sent in Q4 2013 (October through December) across multiple industries and approximately 140 clients.

          Related: An Inverse Relationship Between Email Volume and Response Rates?

          Feel Like You're Always Playing Catchup?

          Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

          marketing charts logo

          Error: Please enter a valid email address

          Error: Invalid email

          Error: Please enter your first name

          Error: Please enter your last name

          Error: Please enter a username

          Error: Please enter a password

          Error: Please confirm your password

          Error: Password and password confirmation do not match