Select Page

Centris-SVOD-Subscribers-Original-Programming-Aug2014Source: Centris Marketing Science

Notes: Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service. While this figure is higher among Millennial subscribers (18-34; 68%), a majority of subscribers aged 55 and older have also watched original programming. Meanwhile, fewer Hulu Plus (46%) and Amazon Prime (27%) subscribers have watched original programming on those services.

Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

About the Data: The results are based on Centris National Tracking Study data collected in Q2 2014, with a total sample size of 30,000 households and weighted for projection to all US households.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match