Select Page

comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Q12012-Q42015-Feb2016Source: comScore

    Notes: Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight uptick on a quarter-over-quarter basis (from 77.4% in Q3), after growth had slowed through the first 9 months of the year.

    As part of its release, comScore notes that Apple finished the year with 42.9% of smartphone subscribers, down 0.7% points from Q3. Android remained the top platform up 1% point to 53.3% of subscribers, while Samsung was the #2 OEM with 28.4% share of subscribers, up 0.8% points.

    In total there were 6 apps that boasted more than 50% reach among US adult smartphone mobile media users (iOS and Android platforms). These were led again by Facebook (76.8%), followed by Facebook Messenger (62.5%), YouTube (61.3%), Google Play (51.9%), Google Maps (50.9%) and Google Search (50.1%). Meanwhile, Instagram (#9) reached almost 4 in 10 (39.1% of) adult mobile media users, while Twitter reached about 1 in 4 (24.5%).

      Related: Smartphone App Users Spend Half of Their Total App Time With Their Favorite One

      Feel Like You're Always Playing Catchup?

      Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

      marketing charts logo

      Error: Please enter a valid email address

      Error: Invalid email

      Error: Please enter your first name

      Error: Please enter your last name

      Error: Please enter a username

      Error: Please enter a password

      Error: Please confirm your password

      Error: Password and password confirmation do not match