Source: CMO Council / Microsoft[download page]
Notes: Marketers will be turning to analytics and lifecycle management tools (49%) and personalization platforms (47%) to accelerate their personalization strategies in the coming year, reports the CMO Council in a recently-released study. Comprehensive journey mapping (44%), predictive analytics (41%), and social listening are also popular strategies per the report, which also finds that only 26% of respondents are totally confident that their current personalization strategies will create longer lasting customer relationships.
About the Data: The results are based on a survey of 179 senior marketers, roughly one-third of whom are from organizations with at least $1 billion in revenues. Almost half (48%) are from primarily B2B organizations, with another 34% from hybrid (B2B2C) businesses.