US Social Network Penetration Forecast

February 26, 2016

This article is included in these additional categories:

Digital | Social Media

Source: eMarketer

Notes: For the first time this year more than half (50.3%) of the US population will use Facebook at least once a month, according to a recent eMarketer forecast. Of the 5 social networks tracked, Instagram will have the fastest growth, growing from an estimated reach of 27.6% of the population this year to 34.6% in 2020. Recent data from comScore shows that Instagram continues to show solid growth among the US smartphone audience.

Related: Social Media Update: Adoption Trends, by Demographic

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