Select Page

Rundown-Content-Marketing-Efficacy-ROI-Mar2016Source: Rundown

    Notes: Almost 8 in 10 content marketers agree or strongly agree that their team “makes awesome content that our audience loves,” but their enthusiasm surrounding content is decidedly more muted when it comes to questions of ROI and efficiency. For example, only 46% know how much each type of content costs them to produce, and just 18% reported a clear understanding of the ROI their content delivers.

      Related: Marketers, Creating More Content, Say Time Is Now Their Biggest Challenge

        About the Data: The results are based on a survey of 380 US content marketers from a range of industries and company sizes.

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match