Search rankings studies have indicated that the impact of relevant content continues to grow, and a new survey [download page] from Ascend2 and its Research Partners finds that marketers largely agree. Some 57% of the 256 marketing influencers surveyed around the world rated relevant content creation as being among their most effective SEO tactics, topping the proportion feeling that way about keyword/phrase research (49%).
These top-2 tactics in effectiveness are unchanged from last year’s survey, though the gap between them has narrowed somewhat.
As with last year’s iteration of the survey, relevant content creation continues to be perceived as the most difficult SEO tactic, followed by external and internal linking. The easiest tactic to execute is meta description/tags, though this is seen as being among the most effective methods by few respondents to the survey.
On an encouraging note, marketers seem to have confidence in the effectiveness of their SEO strategies. Roughly 8 in 10 describe themselves as either very successful (34%) or somewhat successful (47%), and a similar proportion say that effectiveness is either increasing significantly (42%) or marginally (40%).
Perhaps they feel good about their content creation skills?
About the Data: The Ascend2 data is based on a survey of 256 marketing influencers around the world, three-quarters of whom come from companies with at least 50 employees and 64% of whom are primarily B2B (45%) or B2B and B2C equally (19%).