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Marketers Increasingly Relying on Behavioral Research to Influence Decisions

Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions, and almost 7 in 10 expect the use of behavioral data to grow over the next 3 years, according to a Millward Brown Digital study [download page]. Results from the survey also show that a majority are using audience […]

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45% of 18-24-Year-Olds in the US are Part of a Minority Group

Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year, reports the Census Bureau in newly-released estimates. Indeed, Asian-Americans’ population growth rate increased from the prior year, up 3.2% to 20.3 million as of July 1, 2014. The Hispanic population grew by a relatively smaller 2.1% (equal to the […]

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US Ad Spending Trends, by Medium, in Q1 2015

Source: Kantar Media Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year’s Q1 results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising grew, by 2.9%, with radio (-0.1%) and digital media (0%) […]

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Mobile Ad Responses, by Age Group

Source: Millennial Media / Opinium Research [download page] Notes: Among mobile users (smartphone and/or tablet), Millennials (16-34) are far more likely than Gen Xers (35-54) to say they respond to mobile ads in a variety of ways, according to a survey of 4,018 mobile owners aged 16+ in the US, UK, France, and Germany. In […]

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Are Young People Watching Less TV? (Updated – Q1 2015 Data)

The latest quarterly TV viewing figures are in, and with another quarter’s worth of data to examine, it’s possible to see some real trends continuing to emerge¬†in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and the¬†decline appears to be accelerating. Indeed, as the data […]

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