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Weekend Reading, 5/1/15

The Pew Research Center has released its latest annual “State of the News Media” report, a wide-ranging and comprehensive summary of news media trends across various platforms. While one of the highlights relates to¬†mobile comprising¬†a majority of visits to 39 of the top 50 digital news websites, the report also points to legacy platforms being […]

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Facebook Commands Vast Majority of Social Sharing Activity in Q1

Source: ShareThis Notes: Facebook represented 84% of content shared to social channels in Q1, reports ShareThis, with its strength more evident on mobiles (87%) than desktops (79%). For the quarter, almost two-thirds of sharing came via a mobile device, up from 52% in the year-earlier period. In fact, more sharing activity occurred on smartphones (40%) […]

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Consumers: W-O-M, TV Ads Have Broadest Purchase Influence

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, […]

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Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery

AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest annual TechSurvey from Jacobs Media. Consistent with recent research, AM/FM radio continues to benefit from […]

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US Facebook Brand Post Interaction Rates, by Post Type, in Q1

Source: Adobe [pdf] Notes: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted link posts’ interaction rates. Although recent data from Socialbakers suggests that videos now have the widest reach, Adobe’s data indicates that image posts […]

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