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Latest MarketingCharts stories

College Students’ Purchase Influencers and Favorite “Splurge” Categories

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions, finds a new survey from Fluent. The study, fielded among more than 1,400 undergraduate students, also finds that online coupons have a significant effect on back-to-school shopping decisions. And for all the popularity of visual-sharing social […]

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Top Devices Used to Stream Video

Source: TNS Notes: While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles (21%), Blu-ray or DVD players (12%), Roku boxes (11%) and smart TVs (10%) to stream video, suggesting that TVs remain a popular form factor for video, no matter the content source. While […]

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Top Sources of OTC Information, by Generation

Source: AccentHealth [pdf] Notes: Family and friends are a much larger source of OTC information for Millennials (18-34) than for Gen Xers (35-49) and Baby Boomers (50+), per the study, with word-of-mouth rivaling healthcare practitioners as a resource for the younger generation. By contrast, Baby Boomers – who are the most apt to use OTC […]

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What’s the General Sentiment of the Most-Shared Articles on Social Networks?

A recent study from ShareThis found significant differences in the types of content categories most likely to be shared on various social networks. Now, a new study [download page] from Fractl – in collaboration with BuzzSumo – analyzes the million most-shared articles from the first half of 2014 to identify the emotional sentiment of the top articles being […]

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Social Ads Continue to Efficiently Reach New Audiences

Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing, details Neustar Aggregate Knowledge in its latest quarterly “Media Intelligence Report” [download page] covering Q2 activity. The study reveals that social ads performed 167% better than […]

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