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US Newspaper Revenue Trends in 2013

US newspaper cross-platform media revenues shrank by 2.6% year-over-year in 2013 to $37.6 billion, reports the Newspaper Association of America (NAA), as growth in new revenue streams failed to make up for declines in traditional print advertising. Print ad spend continued to account for the bulk of total revenues, but fell by 8.6% and now […]

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Facebook Ads: Women, Older Age Groups Best-Monetizing Demos in Q1

Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1, according to a report [download page] from Nanigans. That figure should perhaps have been lower, as the 18-24 demographic proved the worst-monetizing group, with revenue-per-click (RPC) at $0.61, less than half comparable figures for the 35+ […]

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Baby Boomers Report Making Three-Quarters of Local Purchases In-Store

Source: BIA/Kelsey Notes: Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be, says BIA/Kelsey, pointing out that almost half of the Baby Boomers and Seniors surveyed use their smartphones at least weekly for local shopping – although it should be noted that smartphone penetration is relatively low […]

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Online Video Ad Views More Than Double Y-O-Y in March

Source: comScore Notes: Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion). The percentage of the online population watching a video ad rebounded from a low point in February to reach 54.3%, with the average frequency of ad views – 170 times […]

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Digital Display Ad Benchmarks, by Region, in 2013

Sizmek (formerly DG MediaMind) has released its latest report [download page] benchmarking performance metrics for several online ad types and formats across the world. The study finds that in North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%. There […]

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