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Back to School Stats 2014

Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics, finds the NRF in a recent survey. While that represents a 5% increase from last year’s average per-family spend, total spending is expected to remain mostly flatĀ at $26.5 billion due to fewer students in […]

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Almost Half of Desktop Video Viewers Watched Content on Facebook in June

Source: comScore Notes: Roughly 186.9 million Americans watched online content videos in June, per comScore figures, and almost half of them (91.5 million) viewed content on Facebook, the second-largest video content property by unique viewers. The top property was Google Sites – dominated by YouTube – which boasted 153.3 million unique viewers in June. Separately, […]

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2 in 3 American Adults Are Concerned That Social Networks Sell Their Personal Data

Source: Rad Campaign, Lincoln Park Strategies, and Craig Newmark of craigconnects Notes: 3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online. The majority of respondents have little to no trust in social media sites, and 6 in 10 believe it likely than social […]

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Minority of B2B Salespeople Find Marketing Assets Effective

3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey – fielded mostly among B2B respondents – focuses on the causes and impacts of “bad” sales interactions, finding numerous instances of disagreement […]

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CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents – 31% in Q2 […]

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