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Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?

Source: Advertiser Perceptions Notes: Mobile advertising spending is growing apace, but are these budgets incremental or coming from other sources? According to a new report from Advertiser Perceptions, print budgets are most susceptible to cannibalization, as 41% of respondents (all representing large advertisers and all with some involvement in mobile advertising) are using these budgets […]

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Online Video Completion Rates, by Device, in Q2 2014

Source: Adobe [pdf] Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), […]

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It’s Q4. Do You Know Where Your Target Demographic Is?

As the end of this year approaches, marketers are already planning forĀ 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences is becoming more critical than ever. A new MarketingCharts Debrief, Media Audience Demographics, provides essential data for marketers by breaking down the demographics of various media channels. The […]

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4 in 5 Companies Report Steady or Increasing Costs-Per-Lead

A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research Partners in a new study [download page]. While that may be the case, respondents (chiefly B2B-focused) were more likely to say that their […]

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US Millennials Identify Their Favorite Brands

Source: Moosylvania Notes: Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung. Some surprising names – such as Walmart and Target – appear in the top 10, which doesn’t feature Google, YouTube, or Amazon, which have previously been identified as being among Millennial’s most-loved brands. Meanwhile, a […]

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