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Latest MarketingCharts stories

Are Young People Watching Less TV? (Updated – Q1 2015 Data)

The latest quarterly TV viewing figures are in, and with another quarter’s worth of data to examine, it’s possible to see some real trends continuing to emerge¬†in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and the¬†decline appears to be accelerating. Indeed, as the data […]

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Internet Adoption Rates, by Demographic, 2000-2015

The Pew Internet & American Life Project has released its latest report on internet access in the US, detailing the substantial growth in adoption across various demographic groups over the past 15 years. The overall adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% […]

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2015’s Most Patriotic Brands, in the Eyes of Consumers

Source: Brand Keys [pdf] Notes: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged 16-65. Among the top 50 brands, Jack Daniels had the biggest […]

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Interbrand Top 100 Brands’ Social Media Adoption, by Platform

Source: Simply Measured [download page] Notes: All of the Interbrand Top 100 global brands have an account on YouTube and 92 posted content on the platform in April, according to a recent report from Simply Measured. Activity was highest on Twitter, however, which saw each of the 98 brands with an account also active during […]

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Weekend Reading, 6/26/15

China (71%) and Brazil (66%) are the two emerging markets clearly most favored as being “very attractive” to US marketers, per results [download page] from a survey conducted by Charney Research and Research Now and commissioned by the NY American Marketing Association. Interestingly, the survey of 315 brand owners (61% of respondents) and agencies (39%) […]

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