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Why Do Consumers Open Emails From Brands?

Email is a powerful form of brand communication and a key purchase influencer. But despite its effectiveness as a digital marketing tactic, many marketers struggle with low subscriber engagement rates, and only half of an¬†average email list is active. So how can email marketers take the first step to conquering the inbox by driving more […]

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Netflix Streaming Hours Up, But Users Report No Impact on Regular TV

US Netflix subscribers’ total streaming hours have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014, reports The Diffusion Group (TDG), and per-subscriber streaming internationally has increased from 28.3 to an estimated 46.6 hours per month. But while the typical Netflix user might be streaming for one-and-a-half hours per day, […]

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How Consumers Respond to Irrelevant Brand Communications

Source: Gigya Notes: Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company’s email list after it sent them irrelevant information or products, the leading response among those identified. A significant proportion of consumers also claim to have ignored future communications from a company (43%) or stopped visiting a […]

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Music Industry Revenues Dip in H1; Streaming Music Services Rival Physical Sales

Source: Recording Industry Association of America (RIAA) [pdf] Notes: Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014, up from 20% share in H1 2013. As such, streaming revenues are now almost on par with total sales in physical formats (primarily CDs and […]

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Top Retargeting Channels and Challenges For Enterprise Marketers

Display and search are the most popular retargeting channels, with their¬†popularity linked to Google’s AdWords offering through GDN and RLSA, according to [download page] results from a Marin Software survey of 233 enterprise marketers. Among the 88% of respondents using retargeting, roughly 8 in 10 are retargeting on display (81%) and search (77%), and about […]

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