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B2B Marketers’ Budget Allocations in 2015

Source: Forrester Research, Inc. 2015 [download page] Notes: B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing decreases on the horizon, according to a Forrester Research survey of 132 North American B2B senior marketers. In-person trade shows, conferences and events […]

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Most Strategically Important Technologies, According to CEOs

Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization, according to a recently-released survey from PwC. Data mining and analysis (80%) and cyber security (78%) follow closely in consideration, with the Internet of Things (IoT; 65%), socially enabled […]

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Social Sharing Trends in 2014

Facebook continues to be the dominant social platform for content sharing, per the latest quarterly report from ShareThis, an unsurprising result given its popularity among American adults. Interestingly, the report finds that of the most prominent social sharing platforms, Facebook’s stature rose the most¬†during 2014, while Twitter experienced a¬†decline. And as the report notes, while […]

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Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not Customer-Centric

The biggest way in which B2B content fails to change business executives’ perceptions is by too closely resembling a sales pitch, according to a study released last year by the Economist Group and Peppercomm. Yet, a sizable portion of B2B marketers might be falling into that trap, per new survey results [pdf] from Corporate Visions.

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Netflix Paid Streaming Subscriber Count, Q1 2012-Q4 2014

Source: Netflix Notes: Netflix yesterday reported better-than-expected subscriber growth in Q4 2014, adding almost 4 million paid streaming subscribers quarter-over-quarter to reach nearly 54.5 million worldwide (versus its forecast 54.1 million). In the US, Netflix reported 37.7 million paid streaming members, up from 31.71 million in Q4 2013 (19% year-over-year growth) and 25.47 million in […]

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