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Video Content Marketers Enthusiastic About Channel’s Effectiveness

Virtually all video content marketers believe that the channel is becoming a more important form of marketing and sales content, and 7 in 10 feel that it is better than other content types at producing desired results or conversions, per results from a study [download page] conducted by Demand Metric and sponsored by Vidyard. Survey […]

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Which E-Commerce Product Categories Are Growing in Favor With Consumers?

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories, according to a new study [download page] from Nielsen. In its analysis of 22 B2C product categories, Nielsen found buying intentions to be as high […]

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Mobile Ad CTRs Higher In-App Than on the Web

Source: Medialets [download page] Notes: Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year, a finding that aligns with a similar conclusion derived from an Opera study last year. The latest analysis – based […]

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Media Buyers Say Clients’ Primary Focus Remains Spot TV

Source: STRATA Notes: A majority of media buying agencies surveyed in Q2 said their clients are most interested in spot and cable TV, with interest in spot TV the highest in 22 quarters of the survey. Compared to last year, a higher share of agencies surveyed also point to spot TV as a primary medium […]

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Top 10 Marketing Charts of the Month – August 2014

This month’s quick-hit set of top charts includes the following topics: marketers’ changing media mix; online channel goals and digital metrics; top concerns among CMOs; content marketing’s effectiveness; the most-desired brand video types; social’s growing impact on TV; and consumer spending patterns by category and generation. Visit the MarketingCharts research store for more top 10 […]

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