The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%), finds Social Media Examiner in its annual “Social Media Marketing Industry Report” [download page], which surveyed more than 3,000 marketers on their social media activities. A majority also report benefits such as developing loyal fans (65%), lead generation (61%), and [...]

For all the research and attention paid to showrooming, webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials (aged 18-35) across several product categories, according to [pdf] survey results from the Urban Land Institute. For electronics items (computers, tablets, cellphones, TV/audio equipment, etc.), 50% of respondents prefer [...]

Never mind paying for it. Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%). The findings, from a study [pdf] commissioned by Tapjoy and conducted by the Yankee Group, indicate that a [...]

For the third consecutive year, YouTube is the channel where most marketers plan on increasing their social media efforts, according to survey results from Social Media Examiner’s latest annual “Social Media Marketing Report” [download page].This year, 69% plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current [...]

What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium, says TVB [pdf] in a study conducted in conjunction with Colligent, that combines Nielsen Media Research and Kantar Media data with social media behaviors. The “Cultural Currency” study analyzes the social media behaviors of 167 million [...]