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News Consumption on Large Tablets in Q1, by Age and Gender

Source: Donald W. Reynolds Journalism Institute Notes: Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations in the week prior to the survey, with this behavior more prevalent among men (69%) than women (52%). Interestingly, news consumption by large tablet […]

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Revised Global Ad Spend Growth Forecast for 2014, by Medium

Source: Warc Notes: Global ad spending (estimated based on 13 markets) is expected grow by 5.8% this year, represented an upward revision of 0.6% points from Warc’s January forecast, with the US hewing close to the average with 5.5% growth. Warc predicts that online ad spending will grow by 16.4%, a 2.3% upward revision from […]

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What Users Value in the Website Experience (Hint: Performance)

When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content, finds Limelight Networks in a study entitled “The State of the User Experience” [pdf]. Delving further into attitudes regarding website performance, the study unearths some intriguing attitudes: for example, […]

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“Upscale” Gen Xers and Baby Boomers Compared

The Shullman Research Center has released a new report, this time focusing on the Gen X (34-48) generation. Having already released their report on Baby Boomers early this┬ámonth, the new study provides an opportunity to compare and contrast the attitudes of these two generations, both of which have tremendous spending power. Indeed, while Baby Boomers […]

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Which Brands Have the Best Buzz Among Millennials?

Source: YouGov Notes: Google tops the buzz rankings for the first half of this year among US Millennials; research released late last year also found Google to be Millennials’ “most-loved” brand. Nike, Amazon.com, YouTube and Apple round out the top 5 Buzz Rankings among US Millennials. Meanwhile, Nike and Samsung hold the top 2 positions […]

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