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Marketers’ Top Data Types Influencing Future Strategy

Source: Econsultancy / Signal [download page] Notes: More than 8 in 10 marketers plan to increase their use of first-party data, with second-party (60%) and third-party data (44%) not seeing quite the same level of enthusiasm, according to a recent study from Econsultancy and Signal. Indeed, asked which of various data types are most important […]

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Youth Hold Positive Perceptions of Fee-Based Rewards Programs

Source: LoyaltyOne Notes: Some 42% of US adults report having paid to join a rewards program and more than 6 in 10 would consider joining one if their favorite retailer offered it, per results from a LoyaltyOne survey. The survey results indicate that 18-34-year-olds are particularly open to fee-based programs from their favorite retailers, and […]

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Marketers Increasingly Relying on Behavioral Research to Influence Decisions

Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions, and almost 7 in 10 expect the use of behavioral data to grow over the next 3 years, according to a Millward Brown Digital study [download page]. Results from the survey also show that a majority are using audience […]

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45% of 18-24-Year-Olds in the US are Part of a Minority Group

Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year, reports the Census Bureau in newly-released estimates. Indeed, Asian-Americans’ population growth rate increased from the prior year, up 3.2% to 20.3 million as of July 1, 2014. The Hispanic population grew by a relatively smaller 2.1% (equal to the […]

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US Ad Spending Trends, by Medium, in Q1 2015

Source: Kantar Media Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year’s Q1 results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising grew, by 2.9%, with radio (-0.1%) and digital media (0%) […]

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