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Are Young People Watching Less TV? (Updated – Q2 2014 Data)

The latest TV viewing figures are in, and with more than¬†3 years’ worth of data to examine, it’s possible to see some real trends emerging in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and they watch a lot less than older Americans. And, as […]

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Consumers: Brands’ Online Product Recommendations Spur Purchases

Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential, details a new report from StrongView and Edison Research. The study analyzes the impact of digital communication from brands on consumers, noting that email is by far the leading online¬†communication channel in terms of influencing purchases, and that relevant […]

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Which Media Budgets Are Being Cannibalized to Fund Video Ad Spending?

Source: [download page] Notes: Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months, with broadcast and cable TV also under the gun. Interestingly, unlike agencies, trading desks and ad networks, brands are more likely to be cannibalizing cable than broadcast TV budgets, […]

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Top Social Channels Used by SMBs For Advertising and Promotion

Source: BIA/Kelsey Notes: Not surprisingly, Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report. While LinkedIn is next in adoption, the analysts believe that SMBs’ promotional use of the platform is more for recruiting and HR purposes than for business advertising and promotion. Of note, […]

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Are Billion-Dollar Strategic Decisions Being Made on the Basis of Data or Intuition?

Spending on data analytics is rising, and CMOs report that one of their most effective applications of predictive analytics has been to leverage consumer data to support intuitive hypotheses. With all the buzz about big data, recent studies have shown somewhat conflicting results regarding the extent to which data or intuition is used in decision-making. […]

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