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Half of Frequent Cart Abandoners Will Purchase When Remarketed »

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Facebook’s Share of Referral Traffic Grows to New Heights

Source: Shareaholic Notes: Facebook continues to cement its position as the leading social referrer of website traffic, referring a new high of 23.4% share of publisher traffic in June, up from 9.3% share in June 2013, per Shareaholic. While Pinterest has emerged as a solid second, its share of referral traffic declined during Q2, from […]

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Search Engines Ranked by User Satisfaction

Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with internet portals and search engines improved by 4 points year-over-year to reach an index score of 80 (on a 100-point scale), considered the threshold of excellence by the ACSI. Google led all search engines with a score of 83, representing a 6-point improvement […]

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B2C Content Marketing on LinkedIn: What Younger Members Want

Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn, according to results from a LinkedIn survey [download page] of 1,841 of its members aged 18-45 from the US, Canada, Brazil, Australia, and […]

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US Brand Buzz Rankings in H1 2014

Source: YouGov Notes: Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings. In other notable results, Netflix made the list for the first time (#5), Samsung (#6) edged Apple (#8), which had not made the list in 2013, and […]

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Americans’ Most Popular Online and Mobile Purchases

Almost 7 in 10 US adults have made a clothing purchase online, making┬áthis the most common┬ápurchase of 10 identified categories, according to survey results from Harris Interactive. But while clothing is the most popular purchase overall, digital content – such as movies, music and e-books – tops the list for both smartphones and tablets. The […]

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