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Latest MarketingCharts stories

Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015

Source: eMarketer [download page] Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below the 48.5% share previously forecast for 2017. Nevertheless, objectives vary widely by industry, with CPG and consumer product digital ad spend heavily weighted […]

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Not All City People: Millennials Just as Likely to Identify as “Suburbanites”

Source: Urban Land Institute [pdf] Notes: Some 37% of Millennials (aged 19-36 at the time of the survey) identify as “city people,” while 36% consider themselves “suburbanites,” according to an Urban Land Institute survey. In fact, white respondents were more likely to consider themselves “suburbanites” (37%) than “city people” (33%), although the opposite was true […]

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Majority of US Smartphone Owners Say They’ve Used A Mobile Payment Service. For What?

Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal (85%), Google Wallet (51%) and Apple Pay (45%), and of those almost 6 in 10 currently use at least one, according to recent survey results from YouGov. While estimates of mobile payment services adoption vary quite markedly from […]

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Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities

Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine.

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One-Quarter of Premium Video Ad Views Occurred on Mobile Devices in Q1

Source: FreeWheel [download page] Notes: Premium digital video ad views continue to migrate to devices outside of desktops and laptops, per FreeWheel’s latest quarterly report, with strong growth in particular coming from smartphones, which accounted for 17% of overall views, more than double a year earlier. OTT Devices also demonstrated rapid growth year-over-year, though their […]

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