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Latest MarketingCharts stories

US Smartphone Users’ Interest in Mobile Wallet Activities

Source: UPS / comScore [pdf] Notes: Among online shoppers, roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons, according to the latest annual Pulse of the Shopper study from UPS and comScore. Other mobile wallet activities currently used or in consideration by this […]

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Weekend Reading, 3/6/15

A majority (56%) of CMOs from around the world want to influence product and market strategy, and close to half aspire to influence corporate strategy, finds a new study [download page] from Forbes Insights in association with gyro and SAP that’s based on a survey of 318 CMOs from around the world. The report segments […]

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As TV Viewers Time-Shift, What’s the Implication for Ad Avoidance?

TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report [download page] from Hub Entertainment Research. While that runs counter to Nielsen figures, which find live TV to be the predominant form of consumption, there’s no doubt that time-shifted viewing […]

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YouTube Stars More Influential Than Big-Screen Ones, Youth Say

Source: DEFY Media [pdf] Notes: Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star (“YouTuber”), according to results from a DEFY Media survey, while fewer than half would try a product or brand suggested by a TV or movie star. There appears to be […]

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Average Ad Spending Per Capita: US Tops List

Source: Strategy Analytics Notes: Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and […]

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