Hulu, the online platform for watching TV content, generated a record 1.1 billion US unique ad views in October 2010, according to comScore Video Metrix data.
Hulu Doubles Tremor Ad Impressions
Americans viewed more than 4.6 billion video ads in October 2010, with Hulu generating the highest number of video ad impressions at the aforementioned record 1.1 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 533 million ad views, followed by ADAP.TV (435 million) and BrightRoll Video Network (374 million).
Video ads reached 45% of the total U.S. population an average of 34 times during the month. CWTV.com delivered the highest frequency of video ads to its viewers with an average of 50.8 during the course of the month. Meanwhile, Tremor Media reached about 25% of the US population, significantly outpacing number two ADAP.TV (20%) as well as Hulu (about 10%).
YouTube is Good to Google
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 146.3 million unique viewers. Yahoo Sites captured the second spot with 53.8 million viewers, followed by Viacom Digital, jumping four positions in October 2010 with 52.9 million viewers.
VEVO secured fourth place with 47.6 million viewers, closely followed by Facebook.com with 47.4 million. Google Sites had the highest number of viewing sessions, crossing the 2 billion mark in October, and average time spent per viewer at 272 minutes, or 4.5 hours.
175M Americans View Online Video
comScore data shows that 175 million US internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month.
Other findings for the month include:
- 84% of the US internet audience viewed online video.
- The duration of the average online content video was five minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for almost 13% of all videos viewed and 1% of all minutes spent viewing video online.
8 in 10 Marketers Using Online Video Seek Higher Engagement
Close to 80% of marketers using online video on their sites do so to increase visitor engagement, or time spent, according to a new study from TubeMogul, Brightcove, and DynamicLogic.. This is by far the most popular reason. Another 60% use online video to strengthen their brand, and almost 60% use online video to increase overall visitors (more than one answer was permissable).
