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Hybrid Car Owners Educated, Wealthier, Older, More Creative, Less Dogmatic »
Hybrid Car Owners Educated, Wealthier, Older, More Creative, Less Dogmatic

Latest MarketingCharts stories

Top 10 Marketing Charts of the Month – November 2015

This month’s quick-hit set of top charts includes the following topics: teens’ preferred media activities; the demographics of device owners; Millennials’ top phone activities; key CRO methods; B2B buyer journey maps; drivers of enterprise B2B loyalty; top future technologies for CMOs; data-driven marketing goals and challenges; digital channels’ ROI proof; and a holiday spending forecast.

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What Are Gen Z’s Top Spare-Time Activities?

TV viewing is one of the more popular spare-time activities across generations, but for Gen Z consumers(ages 15-20) it takes a back seat to music listening and reading, per results from a Nielsen survey [download page] of more than 30,000 online consumers across 60 countries. Indeed, a leading 37% of Gen Z respondents indicated that […]

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One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3

Source: Monetate Notes: A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9% during the year-earlier period. But the devices continue to lag in other metrics: traffic from computers (3.71%) […]

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Globally, TV Tops Search and Social as News Source

Source: Nielsen [download page] Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries. While TV is a much more popular source of news among older than younger generations, it’s […]

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Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3

Source: comScore Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a much faster clip (70%) than desktop (8%), with the latter seeing growth below 10% for the third consecutive quarter. In sum, mobile accounted for slightly […]

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