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Landline Phone Penetration Dwindles as Cell-Only Households Grow »

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Twitter: TV Shows That Live-Tweet Enjoy Lift in Follower Growth Rate

Source: Twitter Notes: TV shows that live-tweet have a better follower growth rate than those that don’t, declares Twitter, with that generally true across genres and handle (show, host, and contestant, in the case of reality shows). The study also finds that shows that live-tweeted tends to see a higher overall volume of tweets than […]

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Who Are America’s Affluents, And What Are Their Top Spending Categories?

Some 67.5 million American adults lived in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be classified as affluent, as can 23% of all US […]

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1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014, with 11% classified as missing and 6% ending up in spam folders, details Return Path in its “Inbox Placement Benchmark Report 2014” [download page]. The overall 87% inbox placement […]

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Local Digital Media Ad Spend Set For Double-Digit Growth

Source: BIA/Kelsey Notes: Local digital media (online and mobile) ad spending will grow by 13.1% to $35 billion next year, forecasts BIA/Kelsey. Overall local media ad spend growth is expected to be a more muted 1.6%, as traditional media ad budgets decline by 1.7%. By next year, then, digital will comprise slightly more than one-quarter […]

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Mobile Share of Online Video Views, Q1 2012-Q2 2014

Source: Ooyala [download page] Notes: Mobile now accounts for more than one-quarter of online video views, according to Ooyala’s latest report, although it likely comprises a smaller share of time spent with video given smartphone viewers’ appetite for snackable content. Nevertheless, the global data indicates that mobile’s share of video views has doubled year-over-year and […]

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